10 November 2024
Big in Japan | Check out all the media buzz & stories around Team Australia at the Premier12
They’re some of Australia’s most popular sports stars. It’s just that most of Australia doesn’t know about them.
When Australia plays their Premier12 opener vs Japan in Nagoya on Wednesday, local TV stations are expecting the Japanese TV audience to exceed 25 million. The national TV audience of the 2024 AFL Grand Final was 4.09 million.
Over five times the number of people will watch the likes of Whitefield, Bazzana and Glendinning wear the green & gold than Daniher, Neale and Cameron on the Brisbane Lions.
If you took the NRL Grand Final audience (3.42 million) and doubled it, you’d still be 10 million shy.
Baseball isn’t just big in Japan. It is a lifestyle.
Every day in Fuchu, players are greeted by national media members, daily stories, viral videos and fans hunting for autographs. Keen fans wait outside the baseball field or hotel every day to grab a signature from their favourite players.
In the last week, Team Australia’s X account has surpassed 6 million impressions, 98% of the audience coming from Japan.
They are captivated by the team’s genuine and heartfelt attitude towards the game.
Just take a look at this tweet about Australian pitcher Steve Kent. He was walking back to the hotel from the field, saw some local kids playing in the street, and decided to join.
The result? A tweet that is about to exceed 3 million views.
“This group of kids stops and waves to us everyday on our walk back to the hotel after practice,” Kent tweeted after video. “Seeing the smiles on their faces from just taking two minutes to play with wiffle ball with them was a great reminder of how even small gestures can have a huge impact on people.”
When the team arrives in Nagoya on Monday, they will be greeted by a long list of media requests, and attend scrums with 50+ reporters in the room.

It’s hard to keep track of all the media attention so I am going to try to put it in one place.
Scroll down and have some fun reading. I’ll update as we go. This first update comes at 12:00PM AEDT, Sydney time on Sunday 10 November.
BASEBALL AUSTRALIA MEDIA
First, some shameless self promotion. I (Eric Balnar) am in Fuchu writing daily about Team Australia to try to keep fans at home up-to-date and to engage with the Japanese public. Joining me is longtime Team Australia photographer extraordinaire Scott Powick and exceptional videographer Trent Schwarz.
I encourage you to follow us on X, Instagram and Facebook. There are daily photos, written stories and videos.
You can read all the stories in our Premier12 Hub, as well as grab our schedule: www.baseball.com.au/premier12.
Heartfelt videos like this are being shared. Get your tissues ready.
Galleries from Scott’s lens are regularly posted.
You can see the beautiful imagery below.

Some stories from my end include:
November 12 – “Be Ready” | Behind the role & mentality of every Team Australia pitcher at the Premier12
November 11 – “For Mum” | The story of the remarkably brilliant Mitch Neunborn
November 11 – Travis Bazzana eager to make his senior Team Australia debut (Japan Times)
November 10 – Check out all the media buzz around Australia at the Premier12
November 8 – From Ace to Opposition: U23 Aussie ace Ky Jackson faces senior squad as member of Japanese pro team
November 6 – It’s a special Spence brothers family reunion at Team Australia training camp
November 4 – Friendship, Fatherhood, Finding Joy | The story of Australia’s Rookie, MLB pitcher Lewis Thorpe
November 3 – Unique Japanese welcome ceremony blows Australian national team away ahead of team’s first practice game
November 2 – What does Fuchu City, and Team Australia’s training camp, actually look like?
We’re shooting doco style content that will be released. You want to follow us, forsake.
AUSTRALIAN / ENGLISH MEDIA
Print: Eight Western Australians make Premier12 Roster
While I do not have links available (will update as we come), we have filed stories for:
– Geelong Advertiser: Spence Brothers Reunite in Tokyo
– MacLeay Argus: Story on Kempsey’s Tim Atherton
Fox Sports: Massive feature on FoxSports.com.au
Newcastle Herald: Batter up: Newcastle slugger to lead Australia’s charge against JapanRixon Wingrove and Team Australia face top-ranked Japan at WBSC Premier12 in Nagoya
WBSC: Australia playing exhibition games against Industrial Team: “We need to face high-quality opponents”
WBSC: Preview: Japan opens WBSC Premier12 2024 against Australia on Wednesday in the Vantelin Dome Nagoya
Japan Times: Fuchu becomes home away from home for Australian national team
Japan Times: Travis Bazzana ready for senior team debut
TV: Travis Bazzana on Fox Sports the Backpage
Radio: Travis Bazzana on the Wide World of Sport (2GB) with Mike Pearsall
Radio: SportFM – Tim Kennelly
Podcast: Will Sherriff joins ‘Tell Him He’s Dreamin’
Radio: Dave Nilsson joins ABC Grandstand Weekend (November 9)
Radio: Regular updates Tuesday / Wednesday with Mike Pearsall on 2GB
Link to come.
Japanese Media

This is the big section. Many of these are in Japanese language but click the old translate button in your browser to have a sift through. I’ve (loosely) translated the headlines.
Please note this list isn’t complete. One day we had five reporters at the field interviewing players, and some of it is really hard to find with my limited Japanese.
Japan Times: Fuchu becomes home away from home for Australian national team
Pacific League TV: Interviews with Darryl George and Dave Nilsson
Yahoo / The Answer: Interview with Darryl George and Opposition Manager after game
Creative2: Story on Robbie Perkins and Shota Imanaga relationship from Canberra Cavalry
Influencer: Famous Japanese YouTuber makes video of him coming to exhibition game to cheer for Australia.
The Answer: There are good players all over the world, the wonderful exchange between Team Australia and Working Players
The Answer: Graeme Lloyd, Australia and the last time Australia beat Japan at the 2004 Olympics
The Answer: A story about Tim Kennelly meeting another firefighter in Japan!
Headline News on Yahoo: Profile on #1 pick Bazzana
Headline News on Yahoo: The heartwarming moment with Australian pitcher Team Australia Steve Kent and Children
Headline News on Yahoo: “The Australian national baseball team is moved to tears by the behavior of the Japanese “It’s the best!” Hats off to junior high school students… Hospitality is “wonderful”
Headline News on Yahoo: A story about Australian players love for local Ramen
Headline News on Yahoo: The Australian national baseball team is impressed by Japan’s welcome. I found it in the cityscape of Fuchu City, “Green and gold are lined up…”:
Headline News on Yahoo: Australian team loves 7-11
CoKara: The Wonderful Australian Display
BaseballKing: Australia is in Japan
We’ve also been on nightly Japanese news.
Major broadcaster TV Asahi spent two days at training and administered eight interviews with players and coaches they can run throughout the week.
J-Comm, another major outlet, also showed up:
UPCOMING MEDIA IN NAGOYA
This is what we’re about to walk in to…











































