23 December 2025
Baseball Retention Rate outperforms national benchmarks across all age groups in Australia
Baseball Australia continues to outperform national retention benchmarks, with new data showing strong year on year participant return rates across junior, youth and adult age groups.
Retention rate is a widely used metric across sport that measures how many participants return to the same sport in the following registration year. It is considered one of the most reliable indicators of participant satisfaction, program quality and long term engagement.
Baseball Australia’s overall retention rate currently sits at 69 percent.
This figure exceeds recommended targets across all age categories and places baseball above industry standard retention rates when compared with other Australian sports.
Junior participants aged 5 to 14 recorded a retention rate of 69.15 percent, surpassing the target benchmark of 65 percent.
Youth participants aged 15 to 17 recorded a retention rate of 69.12 percent, well above the recommended target range of 55 per cent.
Adult participants aged 18 and over returned at a rate of 69.68 percent, significantly higher than the typical benchmark range of 50 to 55 percent.
These age specific targets align with benchmarks outlined in VicHealth research, which is commonly used across the sport sector to assess participation and retention performance. In every category, baseball is exceeding both target levels and broader industry expectations.
READ MORE: Baseball participation spikes 22%
High retention has occurred alongside increased baseball participation nationally. As participation numbers continue to grow across junior, youth and adult cohorts, the data shows that players are not only finding the sport but choosing to stay involved from one season to the next.
Baseball Australia acknowledges the support of the PlayWell Grant, which has played an important role in strengthening participation initiatives nationwide. Investment through PlayWell has helped enhance the quality of grassroots experiences and support programs that encourage players to return each season.























